As a business professional, you don’t have to spend a lot of time in your busy day to dabble with social media. The following easy social media marketing tips will save you time and increase your ROI and profits.
Sign up for the top social media sites such as Facebook, LinkedIn and Twitter. Make sure to fill out your profiles Include links to your business/company websites and blogs (how you get back links to your sites). Make sure to include your email and phone number so clients and customers can contact you.
Offer free incentives and valuable information to your customers and clients who follow you. Include worthwhile news related to your target markets Analyze your target markets and hone your message accordingly. Don’t just follow or add just ANYONE to your networks. You want to target people who will actually benefit from your services and products.
Always Include your photo on social media sites. Would you want to conduct business with a faceless person? Make sure it’s a professional-looking, appropriate photo – this is a great branding trick and attaches a real person to your company name.
Create unique content. Don’t write posts about what you ate for dinner. Make sure the content you share with your networks are interesting and quirky. Include keywords to optimize your posts for search engines.
Don’t come across as arrogant or rude. Engage followers and contacts and create strong, dynamic relationships. The purpose behind social media marketing is to brand yourself as an expert in your field and create long-standing business relationships. Always remain courteous and professional when interacting and commenting with your contacts on social media sites.