You’ve probably spend some time and effort in researching and selecting your keywords, you should also know how best to use them. Knowing this will greatly improve the efficiency of your search engine optimization (SEO) efforts.
There are 5 places in a web page where you should use keywords: The Title Tag. The Keyword Meta Tag. The Description Meta Tag. The Alt Tags for images. In the body text on the page.
First let’s take a look at the Title Tag. This is one of the tags included in the header section of a web page. This section begins with and ends with . The title information that makes up the Title Tag is what appears on the very top bar of the internet browser.
The search engines will index this tag’s information, and use it as an indicator for what your web page is about. They will also use this information as the title for this web page in their listings.
You may use 60 to 115 characters in the Title Tag. And you should always use the main keywords for the page in the title information. Consider the title as a very short description of the web page
The Keyword Meta Tag is another tag used in the header section of a web page. It used to be the main way search engines indexed your page. Now there is a real debate about whether or not this tag is used at all. But since Google often deploys deception when talking about how it ranks website, you might as well use this tag. It takes very little effort, and there is no penalty for using it.
The keywords in this tag should be separated by a comma. Put more specific keywords first, then put the less important and general keywords later on.
The Description Meta Tag is just as it is labeled, a place to put a short concise description of the web page. This should be kept to under 50 words. Google will use the content of this tag as the descriptive lines following the title line when the web page appears in the search results. So make sure to use your keywords here in a fashion to attract visitors to your web page.
Alt tags are text description that are included in the html code used to display pictures or images on a web page. This is not the same thing as the caption. The Alt tag content is considered as alternate text to appear when the image or picture does not appear.
These Alt tags do get indexed by the search engines so be sure to include related keywords in the content. The Alt tag text should accurately reflect the content of the image. No keyword stuffing please.
The main place for your keywords is in the body copy of the web page. This is the text that your visitors see when visiting your web page. This is not the place to jam as many keywords as possible into your content just for better search engine rankings. That is called keyword stuffing, and you will be penalized for doing this. Remember, you write your content for your visitors, not for search engines.
Your job is to work your keywords into your content. You should choose one main keyword, and then one or two secondary keywords. This should fit into your content naturally. Your writing needs to be easy to read and easy to understand if you are going to impress, and enlighten your visitors.
You should aim to use your keywords as about 1 to 3 % of your content. This is called keyword density. Too much keyword density, and you’ll be slapped. Too little density and it won’t make any difference. Just use your keywords naturally in your content and you will be fine.
As stated above, you spent some time and effort on choosing your keywords, be sure to follow these directions to best use them.
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