How to Shoot Video Guide
Online videos are a great way to get new customers. Here are a few things you should know before you start filming promotional videos for your business.
How fancy your camera is doesn’t matter as much as the sound quality. People will more often stay on a video with good sound quality and just all right picture quality. If the picture quality is good, but the sound quality is bad, people will leave. It is just too easy for them to click the back button on their Internet browser. So, if you must shoot video yourself, please don’t use a web cam with a built in microphone.
Keep in mind that online visitors have short attention spans. Make sure each video covers only one topic and is around a minute long. YellowSchmello generally shoots ten videos for the ten most commonly asked questions about your business, ten videos for the ten questions that customers should be asking your business, an intro and an outro, and two “buy my stuff” videos.
1.) At the start of each video you should introduce yourself and your business. Remember, these videos should make people know, like, and trust you. It is better to not use an actor/actress for this reason.
2.) Let your potential customer know what they will get out of watching your video. If they will get nothing out of watching your video then you need to re-think your approach.
3.) Give the value you promised. Answer the question, tell the secret, or provide the tip. Whatever you said people will get out of your video, provide it. Many times the answer to the question will present a problem that many people need solved.
4.) Recap and have a call to action. Now that you brought a problem to your customer’s attention, tell them how your business can help. Tell them the next step to take in solving their problem. It may be anything from “Check Out Our Website”, to “Fill in the Information Requested Below”.
When shooting video make sure that your subject is on the lower 2/3rds of the screen, and on the side 2/3rds of the screen. In still photography this has been called the ‘rule of 1/3rds’ for decades. It works the same in video as it does in still pictures. Subjects that are in the center of the screen are less appealing to the eye. Whatever you do, do not chop off the top of the person’s head that you are filming.
Make sure that you have adequate light. If you don’t have the luxury of having professional lighting, then shooting outside during the day can be a good option.
Don’t worry about making what you say perfect. It’s ok to stumble over your words, pause, then start up again at the beginning of a sentence. Any video editing software can take that tongue-tie right out.