What once began as small network of government computers has now become the fabric of our society.
Did you know that for every 60 seconds that pass there is over 35 hours of video uploaded to the website YouTube?
(Source: YouTube: https://youtube-global.blogspot.com/2010/11/great-scott-over-35-hours-of-video.html)
That is 50,400 hours per day!
This means that if three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as it is uploaded to YouTube every 30 days.
Your customers are online in a massive way.
There has never been a time in history where technology has dominated our daily lives like this.
Having high speed internet via our smart phones twenty four hours a day, seven days a week has completely changed the way our world works.
It has changed how our society gets information and the way that our customers do business forever.
If you don’t have an online plan for your business this year, you are going to miss out on new customers. It is that simple.
“97% of people conduct research online before buying locally” – (Source: Google: https://google-latlong.blogspot.com/2010/10/advertise-your-local-business-with.html)
I am writing this article for you today because of the massive changes that have happened in the early months of 2011.
I have been helping business owners succeed with online marketing for 6 years now, and I have never seen anything like this.
The major search engines have changed the way that customers find local business owners!
On October 25th, 2010 Google made an announcement that changed the world of online marketing for Mortgage Brokers forever.
“Today, we’re announcing the availability of a new online advertising solution to help local businesses connect with potential customers in their area.”
When Google makes an announcement like this you can bet that there’s going to be a massive shift in the marketplace. I know it from personal experience.
I have spent over a quarter of a million dollars on the Google Pay per Click network (PPC). Simply put, I was paying Google to place my website on the front page. When people clicked on my ads to get information on Real Estate or Mortgages I would pay Google. This form of advertising worked shockingly well.
Then one beautiful Tuesday morning in late 2010, I got an email from Google. They thanked me for my business and informed me that they would no longer be running my ads! It seemed like almost overnight most of the businesses that were a middle man between a small business owner and Google were getting shut down.
I was shocked, angry and full of questions. Why would Google do this to me? Why was my money all of a sudden not good enough for them?
I spent months after that day, locked in my office researching everything there was to know about Google and what changes were happening in the online marketing world.
What I discovered was shocking.
After months of research and testing I have learned that successful online marketing is now broken down into 3 simple categories. And these categories are undeniably remarkable when it comes to boosting one’s online marketing business.