Products have been market successfully through the television from a long time. The success of the products marketed through TV has resulted in the evolution of separate channels dedicated to marketing various products ranging from home appliances, cosmetics, accessories, and exercise tools etc, the home shopping networks. These were such successes that a whole multitude of home shopping networks developed and in order to stand out from the crowd, some began to become exclusive dealers for certain products to retain their customer base.
How to Market Your Products Using the Television:
Marketing your products through TV using channels like the home shopping networks can be very cost effective yet have a great impact on the sales as it reaches a wider audience, cash flow of your business is not interrupted or disrupted due to heavy advertising budgets which could be risky. Product life on TV is short though averaging from 18 months to 2 years but the advantages of marketing your product through TV are numerous. Your products are marketed nationally, or at times internationally, which is in itself a great advertising strategy, you can analyze market reaction to your products instantly.
Marketing your product on TV can be done effectively if you can contact the vendor relation at any of the channels, ask for a product information form, fill it, send it in along with your photo, and hope you make it. You can hire agents who on being paid a commission will take care of the whole process such as presenting your product to the buyers, get it past quality control, take care of the script presentation, will undertake to coach the host presenting the product and take care of the launch. They may run a test to ascertain the demand for the product. If all statistics are right, and your product is considered a hit, will determine how many of your products they need, when they need it and where you may deliver them and usually they aim for a 50% profit margin!
These home shopping networks assure to ship the products with in 24 hours of the order hence demand the entire order to be in their warehouses a week or so before the launch. Selecting the ideal time to air your product’s marketing strategy is another factor to be considered. Weekday 8pm to 11pm is the prime time as also weekends. In a worst-case scenario, if your products do not sell most of the channels just pack it all back to you!
These channels also take up direct-response TV advertisements as well as infomercials to promote and advertise products across all leading networks. Infomercials have to be targeted at the right target market, be right for your product, should be creative and innovative and must be cost effective. Thus if the right marketing strategies are used marketing your products through TV can be highly profitable.
There are firms that offer services as well as products to help run a successful business.