Direct marketing is a best marketing campaign that can be used to communicate your targeted audience. In direct marketing aspect, marketers usually like to send letters to their targeted audience. But letter requires lots of work so what is the solution of this problem. How businesses can stay in touch with their customers and stay visible in the eye of their customers. The answer is simple – you can use postcards for direct marketing purpose.
Postcards have been used by a number of businesses for decades now. In the past, postcards are used as greeting cards that are send to your relatives and loved ones. Marketers found it more effective in promoting their products and services that’s why they have made this a part of marketing strategies. Sending postcards to your targeted audience periodically increase the exposure of marketing. This way, you can remind people about your business brand and products.
Today, many businesses are using postcard marketing because of their benefits;
Postcard production and mailing cost is minimum
With the single sheet of postcard, you can make 3 to 4 postcards. This makes it most cheap campaign. Postcards don’t require envelopes. Just put an attractive image with basic information and postcards go away. The postcard postage is relatively cheap – just 23 cents per postcard.
Maximum exposure with highest readership
As postcards are displayed, that’s why they have high readership. Almost everyone who receives postcard read it at glance.
Easy to design
You can design postcards in any way; it can be personalized or bounded. A personalized design means one to one communication with your targeted audience. A bounded design means a formal form of communication.
You can receive immediate results from this marketing campaign. The reason is that they can be produced within a week and send. You can send them as a return coupon or discount cards. This way, people will come to you within 2 to 3 days.
Sales activity can be controlled
You can increase or slow down the sales activity, by sending more or less postcards to your targeted audience.
Limited marketing expense
As you can control the amount of postcard to be sent in a specific time, you can save the printing cost. Analyze the marketing campaign results and update your mailing list. Then send postcards to those people only who are interested in your products. This way, you can get highest results at minimal cost.
So, try this humble strategy today, don’t over look this effective marketing strategy.