Psychology of Color


What is the actual relationship between color and personality/behavior?


A color helps to reveal your personality. By that not only do I mean to say that color tells me about how the individual acts it is also indicative of how a person wants to react to his surrounds. Then there are many associations, which we have that do not necessarily apply to each individual in the same way. Nor are there some kinds of standards which permanently for one person and then imply that that person cannot have another attribute and so change his color preferences.

Black and Blue

Currently I am wearing black for example, which does not mean that I am a somber individual, a person who is in mourning or a person who is evil. Black is not an actual color because it is the absorption of all the color wavelengths, yet it is seen as a color much as white is, to the average person. All these characteristics have been associated over the years as one sees death as something dark and anybody pictured in a film as representing that would be dressed in black. I am a serious person though and sometimes my humor is dark so perhaps black is representative of that. Sometimes I might even get depressed, not wanting to wear any particularly flashy color, so that may cause me to turn to dark colors but not necessarily black.

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