What actually does an online marketing consultant do? A good question perhaps but a rather complex answer. The short answer is that they get your website
found i quickly and n the most efficient manner.
Some people say however that they don’t need an online marketing consultant. They think they can do it themselves. And they’d be right in quite the same
way that if you spend enough time researching a legal problem on the Internet, you might come up with the right answer. You might also be able to learn how
to present it yourself, if given enoughe.
But it’s much better to have a lawyer knows the answer straight off and knows how to present the case.
One consideration that many people fail to take into account in many walks of life is the actual cost of their time. Some people would rather spend four
hours cleaning their own home then hire a cleaner. If they worked out the cost of their time and the cost of their cleaner, they might find that if they
worked an additional hour, they could afford to pay for the cleaner and have three hours extra spare time. How much is your time worth?
It’s the same with online marketing. Of course, there is a great deal of free information about on the Internet about how to best promote your website.
You can find out all about search engine optimisation, you can find out how to build back links and how to build a great following on Facebook.
What you are unlikely to have however is the software. The reality is that an online marketing consultant will have the right tools to do the right job.
Have you ever hired a plumber or handyman? Sometimes, these guys come to your house and just happened to have the right tool that does the job in seconds.
It’s the same with an online marketing consultant.
The reality is that good keyword tools and back link building tools are expensive. Not only are they expensive, they take time to master. And that is not
all. Sometimes, these tools are sufficiently powerful but if used wrongly they can harm your listing.
But if used correctly, software packages often used in combination with others have the power to make a dramatic difference on your rankings in Google. If
your site is optimised and set up correctly in the first place, then accurately and steadily built back links using the correct back linking tools will have
a dramatic difference on your Google rankings and therefore your bottom line.
The question you should ask yourself rather then whether you can afford to hire an online marketing consultant is the reverse question. Can you afford not
to hire an online marketing consultant?