A talk with a friend today made me realize that loads of readers might learn some important points about how the Tallahassee MLS is used to sell a home.
When you hire a Real estate brokerage to sell a home, information, images, and property tours can be entered into the Tallahassee MLS in order to tell other real estate brokers about the home and to offer them financial incentive to sell it. But this is only the entry point in gaining exposure on the web when trying to sell a home. In fact, two main external tools for the Tallahassee MLS can take the information all over the world.
The IDX Feed (Internet Data Exchange) is the technical process in which the Tallahassee MLS allows certain other website pages to use some of the information about the listings of properties for sale in the Tallahassee MLS and distribute them on other web sites. These sites can be viewed on computers, smart phones, mobile devices, etc. The IDX Feed is the primary mode of pushing the information to other sites that want to offer visitors access to MLS listings.
Since only REALTORS® have access to the Tallahassee MLS and IDX Feed permission, we have to use another means to promote our property listings on other web sites. Real estate listing sites like Zillow, Trulia, ActiveRain and others receive property listings through syndication, which is simply a process in which we send listing information about each specific listing to these sites. So where the IDX Feed gives real estate agents the ability to pull information from the MLS, syndication allows us to push information on specific homes to other sites.
Not all REALTORS® and MLS members use all of the applications available to maximize the exposure of the properties that they have been hired to market. Syndication can take a lot of time, and many non-technical agents just do not have the method to syndicate all of their properties. We are fortunate to have CENTURY 21 help us syndicate every one of our people’s homes to hundreds of locations on the internet, and it is one of the more valuable benefits of being a franchised realty firm.
But exposure to most of these sites is only the tip of the iceberg for a successful real estate marketing and advertising plan. Our research has shown that while colossal exposure can be gained on these sites, the proximate cause for a sale of a home will not occur because of it. In fact, most of these internet pages are trafficked by people who are not going to be buying a residence in the next few months, so a real estate selling plan must be geared to expose the house beyond IDX and syndication, its users must know how and where to find the “ready buyers.”