Marketing via email lists ranks right up there as one of the most favorite methods of income generation. Anyone on your marketing list wants to be there, so it’s targeted traffic which is the very best kind to have. If you want to see better results from your list, and who doesn’t, then you’ll want to finish reading this because we’re going to talk about getting better results.
We believe the vast majority of email marketers are ethical, but we like to say that it’s very important to be that way because it helps assure success in the long run. That’s right; you have to keep every aspect of your email marketing campaign clean and ethical. Of course you always want to avoid any behaviors that people can use to associate you with negative activity of any kind. Spammers love to make people jump through impossible hoops by creatively making it next to impossible to be removed from their lists. You need to do the opposite of that and give your subscribers an easy option to unsubscribe with one single click. Therefore, it’s kind of like something you have to do if you want to play. That’s something that, in certain strange circumstances, will serve to help and protect you, as well. That’s nothing really new because for several years now many countries make it necessary to have the unsubscribe link in all business emails. Following the best practices guidelines for email marketing is really the only avenue that makes the most profitable sense to follow. Giving your subscribers and potential customers as much control as possible helps them to feel like you have respect for them, and that will go far and speak volumes for you. It’s a no-brainer to always include ethical standards in all you do online because your reputation is extremely important. You’ll have better results if your emails are simply text, as you will only distract people with graphics. Since the whole point of your email is to get people to click on your links, make sure they are very visible. Links that are included in text, whether plain, bold or underlined, convert better than those put in images. Therefore, your conversions will be better if you use this technique for links and avoid images. If you want people to see your email as credible and not junk, stick to a clean and basic look. So the best way to get the most out your email marketing campaign is to keep it simple and effective.
Personalizing emails is another effective email marketing tactic, so use your prospects’ first names in all your emails. Everyone responds to hearing or reading their own name. You are more likely to get a response from people if you use their first name in the subject and body of the email. This automatically boosts your click-thru rate and the reader feels more connected with you. When people feel special, they are in a more responsive mood. If you want to succeed long term, this is the kind of practice that will help you develop good relationships with your customers. All in all, the points that we discussed above are tips that will help you enhance your email marketing campaigns and take them to the next level. Just make sure you take action and apply them on regular basis.