Top 10 Ways To Market Your Business Using Social Media Marketing and Video Marketing
Social media marketing and video marketing are quickly becoming the most effective ways to promote any business online. While traditional marketing still produces some traffic to websites, highly targeted demographics can now be reached much faster using social media marketing and video marketing.
There are a surprising number of creative ways to market your business using social media marketing and video marketing. Below are the top 10 ways to market your business using social media marketing and video marketing:
You will not be able to get out a full marketing presentation in 140 characters or less, but if you have a specific events or products you want to promote Twitter can be a very effective and inexpensive way to market your business. But be careful not to to spread your message across multiple tweets or you may lose most of your audience. For maximum results, keep your message short, sweet, and direct. Use the phrase “Please RT!” (re-tweet) to encourage others to share your message.
Hashtags are used to add additional context and meta-data to your tweets. This makes them ideal for enhancing your social media marketing efforts. Businesses are already using hashtags to alert others of conferences, meetings, and events. The good thing about hashtags is that they are easy to create and take up very few characters, and hashtags can easily be tacked onto any tweet.
Facebook is a great way to share information about your business and cultivate customer relationships in a less formal setting, and setting up a page can be easy. To get started in creating your Facebook business page, write some details about your business and information about your products or services. Use Facebook Event pages to highlight certain business-related events and increase traffic to your websites. You can also add a link from your Facebook page to your website to further promote your business. Finally, take out Facebook ads to further target your desired customer demographic.
4. Video Marketing
Video marketing is a step up from traditional promotion methods such as TV, newspaper and radio advertising. These days, a video can easily be included on a Facebook page or sent via mobile methods. A professional video is a great way to market a business, as video builds emotional bonds with your customers to cultivate lasting relationships. Good videos can include behind the scenes “secret” video updates on your business, a quick contest or video promotion to keep customers intrigued, any ‘how-to’ message related to your products or services, or a quick mention of an upcoming event or sale. Video can also be effective when a business owner does a quick intro on what their business is and what services or products they offer.
LinkedIn is a business-oriented social networking site that makes building a list of professional contacts simple. Profiles can be created for a business or for individual employees. Businesses can also use LinkedIn to invite a group of people to an event or meeting. This site is ideal for staying connected with business contacts, because you are automatically linked to the home profile of everybody who is one of your contacts. Think of it as business networking 21st century style.
6. Foursquare and Gowalla
Foursquare and Gowalla offer free ways to share details of a business or event with mobile phone users. When a potential customer ‘checks-in’ to your business, Foursquare and Gowalla both often post directly to the users Twitter and Facebook page, making it a great way to increase visibility for your business. Foursquare and Gowalla are both great tools your business can use to attract younger demographics or those in-tune with newer location-based apps. Adding promotions specifically for Foursquare and Gowalla users, along with displays and other bells and whistles, is a good way to increase business traffic and check-ins.
7. Sharing Photos
Sharing photos via social networking is a quick and easy way to get cheap promotion for your business. Photos can be posted with any Twitter message, or photos can be uploaded and shared via most mobile phones. This is a great way to promote your business for free, and encourage your customers to promote for your business. Photos can include any specific company event, or just random photos of products and services that your business sells. To keep photos organic and interesting, invest in professional photos occasionally, and mix those in with more candid shots. Judge accordingly based on the type of business you have.
Blogging is a great way to engage your customer base via social media blogs. Blogs can be posted via Facebook, many other blog sites like WordPress, or through your company website. Twitter blogs aren’t really practical because of the character limit.
9. Live Blogging
Live blogging is good for meetings or special events where you want to post live updates of something happening at your business. These live updates via social networking sites generate interest in your business, keep customers engaged, and spark interest with current customers to check back in with your business in the future.
10. Video Feedback
Video feedback is an inexpensive way to get powerful customer testimonials. Whether your business gets a quick testimonial from satisfied customers, or you do a full Q&A session where you answer questions posed by potential customers and answer them for customers, video feedback is a good way to gain trust and credibility with your customer base.
Social media marketing is a highly effective means you can use to promote and grow your business rapidly. More than 2 billion videos are watched everyday on Facebook and YouTube. There are nearly 200 million registered Twitter users, and nearly 300 million active Facebook users in the United States. Social media marketing presents a whole new world of marketing opportunities for your business – so what are you waiting for?