No one anticipated that a handy little messaging feature of a mobile phone would one day become one of the most popular marketing tools. Yes, SMS has come a long way since its inception. Today, it has evolved into a full fledged marketing platform. It is used for a myriad of marketing tasks such as popularizing products, sending updates, alerts & discount coupons, creating buzz around a service or a product.
As with many other technologies even SMS has branched off. Today it boasts of several innovative subsets. One of the subsets of SMS is Short Code.
So what are short codes?
Short codes are 5 or 6 digit numbers which are easy to remember and it allows marketers to receive inbound SMS’s. Following are some of the typical application areas.
1. Running marketing campaigns.
2. Providing information on request.
3. Involving citizens in competitions, voting and polls, generally for reality shows and radio chat shows.
4. Generate leads via feedback.
Users are typically charged at a premium rate while sending SMS to short codes. Short codes are broadly categorized as:
Dedicated Short Codes:
As the name suggests, it is a form of private or personal code which is exclusively used by a single entity. It is most suitable for companies who want to run multiple AD campaigns. It can also be used where the use of specific keywords is not essential.
Shared Short Codes:
A shared short code on the other hand essentially allows multiple marketers to use a common number. The message of each user is typically identified by the keyword which is attached in the front of an SMS. For example vote ‘CHAMPION’ to 454545
Using online platform to send messages has become a common practice. Small and large business enterprises realize its potential and therefore support and promote communication via SMS. Communicating via SMS saves time, money and manpower. It allows users to remain in touch with their business contacts, customers and clients. As an individual you can access this platform to communicate with family and friends.Group SMS is a boon for sending out common messages to large number of people. You can deliver common content to people with just a click of the button. This service is reliable, efficient and cost effective. The SMS gateway API’s are integrated into the web interface, which is easy to operate.
SMS Marketing has reached dizzying heights in the recent times. There is not a single industry which does not exploit this platform for accomplishing several marketing tasks. Marketing via SMS has several advantages over traditional methods. Some of them are mentioned below.
1. It is cheap, reliable and a quick marketing platform.
2. It is trendy, user friendly and more often than not an SMS is opened by the recipient (almost 80% – according to the data collected by various agencies).
3. It is available in several easy to use versions; desktop application, web based interface and email plug-ins.
SMS creates an instant impact. It literally forces people to buy products as soon as they receive an SMS based AD, forcing marketing entities to coincide their SMS strategy with the launch of their product or service.