Besides social networks, social bookmarking is another key element of internet
marketing and directing traffic to a particular website. Social bookmarking is also
important to individual users on the internet, such as the blogs written by you and
me. It helps you guide more traffic towards your website. It allows your website to be
indexed and more likely to be accessed by fellow internet users, because it works in
a way similar to the way that word of mouth works. It involves the recommendations
of other internet users about a particular website. There are many kinds by social
bookmarking services available – and each one works just a little bit differently or
deals with a different type of content. For example, some social bookmarking
websites follow blogs, others follow news stories. Let’s take a look at what social
bookmarking is and how it works.
With the millions of blogs and websites competing for the time and attention of
internet users, social bookmarking can be a huge help in getting your website or
blog noticed. Social bookmarking has proved to be one of the top techniques to
promote your website and guide traffic towards it, and the beauty is that it is actually
quite simple to do.
The first thing on your checklist should be visiting a few of the top social
bookmarking websites, such as Digg, del.ic.ious, and Furl. If you are really clueless
about social bookmarking websites, then do a simple search engine search and you
will get a ton of results. Sign up for a free account at the social bookmarking website
of your choice, and when you do so, you will get to select a ‘button’ that you can add
to the end of each of your blog posts. What this does is enables users to bookmark
your blog or website easily.
For example, if a visitor likes your website and is a member of the social
bookmarking service ‘Digg’, he/she can click on your button and this will lead them
to the Digg website where they will have to log in. After that, your blog post, article or
website will appear as a bookmarked URL. This also gives the visitor the ability to
post a comment on your post and this can prove to be very beneficial to your
website in terms of traffic.
The more people that click on the social bookmarking link for your website, the more
links you will have on the website pointing back to you website. This should increase
the traffic on your website when people logging on to Digg are looking for posts
relevant to them and find your site bookmarked. Also, as more and more people visit
your website they may also social bookmark it themselves, either on the same social
bookmarking network or on other sites, both of which will lead to even more
bookmarks leading back to you.
However, just registering yourself with a social bookmarking service does not mean
that your job is done. You shouldn’t simply stop after pasting a button under your
blog posts and expect everyone to remember to click. You must become an active
member of these social bookmarking sites.
What is meant by ‘active’ is that you must actively visit the social bookmarking site in
question and find topics that relate to you or your online business. This allows you to
bookmark, post and add comments of your own.
Believe it or not, this really does increase the traffic on your website. If you
bookmark some one’s website, it is likely that they will also bookmark your site, and
there should soon be a network of links pointing back to your site.